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Welcome to ‘The Valley’—JV Mall Looks to Become Community Hub

"Reminiscing about the Jefferson Valley Mall is a popular pastime for Yorktown residents of all ages. Despite those fond memories, what worked in the past has little bearing on how the mall operates in 2022.

Shoppers can still browse well-known chains like Foot Locker, H&M, Ulta and Dick’s, and locally owned brands like Launch Boutique and Auntie Liana’s. However, in recent years, parent company Washington Prime Group has worked to fill the mall’s vacancies in nontraditional ways. For example, the mall has welcomed Orange Theory (fitness center), Footbik (soccer center), Play Connection (family fun party center), Pizzazzles (birthday parties, arts and crafts), and Imagine VR Studios (a virtual reality arcade).

“There is always a ton going on behind the scenes,” she said. “We’re going to do everything we possibly can to make this the best center possible for our local community.”"